Unleash the Power of Social Media Marketing
Wherever you go, there are ads everywhere. According to Forbes, the average person can view 4,000 to 10,000 ads daily. However, how many do you remember? Less than 20. Social media marketing is shifting to be the new form of marketing. With thousands of ads your brand sees, we guide you to make your social media marketing stand out.
#1: Content Strategy
No marketing is ever effective without a thorough plan ahead. These steps include four elements:
Marketing Goals: What do you want your brand to achieve? It can be increasing brand awareness, attracting new customers, driving website traffic or generate leads.
Target Audience: What type customers would be most attracted to your brand’s product or service? You can break down what audience you want to attract based on four segments; demographic, psychographic, geographic, behavioral
Platforms: Which social media platforms does your target audience use? Select platforms based on which align with your target audience and goals.
Content: What kind of content would be best to create? Make content that is relatable and professional to enhance the relationship between your business and your clients.
Based on these four elements, create a content strategy that best benefits your business’s elements. However, your 1st or even your 10th content strategy plan may need fixing, so make sure to optimize your plan best on the effectiveness and analytics of your plan.
#2: Engage with Your Audience
Building a connection with your audience can create a loyal community and strengthen the relationship between the business and customers. It also makes humanizes your brand, causing your customers to relate to your brand on a personal level.
You can engage with your audience by replying to comments, messages, and mentions. Encourage conversations, ask questions, and foster a sense of community. Show genuine interest in your audience, listen to their feedback, and build relationships.
#3: Leverage Hashtags
Using hashtags allows your brand to increase its awareness through a specific audience. You can have community engagement and create conversations within your industry or niche, which can attract new clients and expand your network.
Research hashtags relevant to your industry or the niche your business is after through programs such as Semrush. Use a mix of popular and niche hashtags to make your ads brand visible regardless of hashtag popularity.
#4: Collaborate and Partner Up
Finding influencers relevant to your industry will boost your brand’s credibility and increase awareness. There are big influencers (well-known celebrities) to small influencers (followers of less than 10,000), all of which impact what products or services their audience should be interested in.
To find which influencers benefit your brand, research through hashtags, social media, and news to see which ones would most interest you. After getting in contact, ask for pricing and analytics of their profile (engagement rate is the most important) to see which influencer impacts their audience most.
#5: Create Ads
To spread your brand’s visibility on social media, using paid or organic ads can effectively produce more foot traffic to your social media platforms and website. Advertisements are not just call-to-cation content; they can also be referral programs, contests, specials, or discounts, and much more.
Remember to create content that correlates with your graphic brand kit (logos, color schemes, fonts, and graphics) to differentiate your brand from your competitors. Also, optimize your content based on the analytics; what ads gain the most traction? Or what ads produce the most conversions?
Ready to Elevate Your Social Media Game?
Contact Greyson Enterprises at www.greysonenterprises.com to explore how our design services can elevate your brand and drive your business forward. Let us be your partner in creating a strong and impactful brand presence in the digital landscape.
At Greyson Enterprises, we are committed to the success of your brand. Contact us today and let’s embark on a journey to transform your brand into something truly exceptional.