Top Web Design Trends 2023
Website design is an ever-changing industry, constantly adopting new trends and ideas from businesses to professional web designers. Companies frequently modify their models, analyzing and seeing which recent trends are the best to execute. However, keeping up with trends can be tricky since some may be in for the short term or need to be more accurate. So we created a short list of trends emerging in Fall 2023 for you! Watch out for these trends.
#1: 3D User Experience
Since the 1960s, 3D interfaces have become envisions of the future. Over time, Web designers have been incorporating a gimmickry of more hi-tech trends, specifically 3d. Fast forward to today, 3D is throughout all forms of media and just started taking over web designing.
You can use various 3D UI or UX programs to help assist in making your website 3D along with online templates to use to get your foot in the door. Although this field still has a long way to go in the coming years, you can start learning now to get a head start among your competitors.
#2: Increased Web Accessibility
Businesses have taken steps to expand their website to people with disabilities, nearly 25% of the American population. With the potential to reach such a grand audience, businesses undoubtedly want to accompany them.
Websites are starting to implement screen readers, specific color schemes, keyboard accessibility, resizeable text, and closed captioning. These are more notable features that web designers are using, but there are many more accessibility tools you can implement to make it a seamless user experience for everyone.
Furthermore, the disabled community is pushing to have websites fall under title iii and Americans with disability act, a regulatory guidance for the internet, websites, or mobile applications, for easier accessibility throughout products they actively use.
#3: Live Chat and Messaging
No matter your business’s industry or audience, there will always be customer concerns, order/product errors, or billing issues. Resolving your customer’s problems has never been easier with AI and chatbots.
Chatbots can also have a live customer service representative to create a more personal experience. Either way, chatbots make an interpersonal experience, strengthen the relationship between the client and the business.
#4: Bright Color Palette
Certain colors have a psychological impact, but bright colors can bring attention to your brand. The graphic style you use can become easier to associate your brand with your selected colors, making it memorable.
One thing to incorporate into your color palette is the use of white space, it allows for easier readability and organization of information. However, be careful when choosing, as the colors you choose need to coordinate well together and will represent your brand from the start.
#5: Rise of AI
In recent years, AI has exploded in popularity, even gaining giant corporations’ attention. They can make web designs easier by generating ai-generated templates, logos, images, and more. It offsets the workload and helps complete projects much faster.
Some websites have been actively using AI to create engaging animations and interactive mini-games to keep users on the website. However, AI still needs to be improved to grasp the details that a web designer can do. Until then, it’s best to use AI to get a foundation of what you need and work out the details yourself.
#6: Mobile-First Design
Mobile phones have become the most widely accessible internet and social media device. It’s no wonder web designers are now prioritizing a seamless mobile website experience over a desktop.
Creating a seamless mobile experience will drive more foot traffic to your site, ranking your website higher in search engines. Mobile-first design, however, requires as much work as desktop design, implementing a unique web design template, SEO strategy, and coding.
#7: Minimalist Design
Unlike the 20th century, minimalism has taken over most industry designs as they provide numerous benefits and make a product look attractive. Unlike other trends, this has become an established trend that web designers have long incorporated in their design elements.
A minimalist design has a behavioral design thinking impact as it portrays products to be more luxurious and high-quality, allowing for brands to represent themselves as a respectable brand. Actively using white space, simplistic words and creative text, and complementary colors is a way to make your website look more simplistic and minimalistic.
#8: Parallax Zoom Scrolling
Since the beginning of web, the scroll bar has been used to scroll vertically along the web. However, this design style allows for websites to scroll horizontally, similar to a slideshow presentation. As this design is relatively new, it’s a unique web experience for everyone as not many other websites are incorporating it.
However, be sure to thoroughly test it and put a disclaimer of how it works. Furthermore, make sure it actively works well with web accessibility features to prevent upsetting users.
Conclusion
From the year 1989, the year the web was born until now, 2023 is the year of the latest web design trends that will be an every-changing experience of the web and one that will empower web users to participate in becoming part of that change.
Should you wish to explore these trends further and seamlessly incorporate them into your brand, don’t hesitate to get in touch with us at Greyson Enterprises. We’re here to guide you through the dynamic realm of web design, helping you craft a digital presence that captures attention.