Three Benefits of Video Marketing in 2024
From product reviews, to how-to-guides, to unboxing videos, to #BookTok, video marketing has proven to be a potent method of engaging with potential customers. But how does video content differ from other forms of marketing? Here are three reasons why you should incorporate video marketing into your campaign
Video Marketing Improves SEO
Search engines love video content for a myriad of reasons. Taking the time to watch a video or two can result in more time spent on a webpage than simply skimming through an article. This sends a signal to search engines that that your site is providing valuable content, thus improving the search engine ranking. Video content contributes to a visually appealing and engaging website, improving user experience and potentially leading to increased social sharing, further boosting search engine results. By prioritizing relevant keywords and optimizing your videos or mobile use, video marketing can become a key part of boosting SEO.
Video Marketing Increases Conversion Rates
According to Wyzowl's 2020 State of Video Marketing survey, 96% of people have watched explainer videos to learn more about a product or service. Video marketing gives the customers what they want: the opportunity to do their own research and make an informed decision. Videos can also be utilized in targeted ad campaigns, webinars, landing pages and more. Appealing appealing video content engages with the customer and gives them a better understanding, bringing them closer to making a decision. By enhancing the decision making process, conversions and revenue are given a boost
Video Marketing Builds Relationships
High-quality video content can bring a sense of reliability and trust to your video marketing campaign. Whether it be a customer testimonial, or a collaboration with a popular influencer, videos are a great way to develop a relationship. There are many ways to add a personal touch to your campaign, such as FAQ videos to make customers feel seen, team spotlights to create a sense of community, or video ads geared toward a target audience. By focusing on building relationships beyond just getting people to watch videos, you not only win clients, but retain them in the long run.
Video marketing, when wielded effectively, can be a powerful addition to a marketer's toolkit. To see if video marketing is right for your brand, schedule a call with the team today!
