From Zero to Hero: How to Boost Your Website's SEO Score
You've just created your website but see that your website's SEO score is below 30 on an SEO tracker score. Now what? It's time to update your website's Search Engine Optimization (SEO) through our four strategies! This guide will provide you what methods to implement to boost your website's SEO score like never before.
Four Strategies to Boost Your Website's SEO Score
Get your Keyword Game On
Begin by focusing on ranking one keyword on your landing page (it should NOT include your brand name).
Gradually, research keywords related to the initial keyword to help cast a wider net of keywords to use. You can use keyword generators such as Ahrefs to get various relevant keywords.
Further, analyze these keywords through Google Keyword Planner to get a rough traffic estimate to determine which keywords would be best implemented.
After getting a list of the best relevant keywords, incorporate them throughout your website's on-page elements, such as titles, meta descriptions, URLs, and heading tags. Using specific keywords helps users find your business easier and helps your website rank higher.
Create Top-Notch Content
Quality content ranges from blog posts, articles, and videos to social media posts to engage clients and increase conversions.
Optimize your content to include keywords and modern designs that appeal to the audience. Search engines will gain enough information to correctly categorize and index your pages to the set target audience.
It's crucial to actively update, edit and post consistent content relevant to your brand. The more quality content you post, the likelier you are to reach your audience.
However, two features to remember are customizing your content for readability, grammar, tone, and SEO keywords. People look for easy-to-read and relatable content, so make sure your content is aligned with your audience's desires.
Build those Backlinks
Backlinks act as votes of confidence from other websites, making your website authentic and of high quality in the eyes of search engines.
A solid backlink strategy can expand your online visibility, drive more online foot traffic, and increase your conversion rates to new peaks.
However, backlinks can be challenging to get if your brand does not actively engage with other brands, events, communities, or audiences. Conduct an outreach campaign to authority websites to request they include your backlink in their content.
Actively engage and partner with other brands or public figures to spread publicity through online and word-of-mouth.
Monitor and Analyze your Website's SEO performance
There is no one-fits-all SEO strategy; you must find the strategies and tools best fit your growth.
Analytics tools such as Semrush monitors your website's search rankings, traffic, and user behavior from your website's performance. Compare your results to your initial performance and see if they reach your SEO goals.
Not only should you monitor your performance, but analyze what strategies your competitors are using. Your competitor may be utilizing an SEO strategy that may also be successful for you, but make sure to optimize it to your brand's vision and audience.
SEO is a Journey
Finding the right SEO strategy can be time-consuming, but it doesn't have to be tricky; Greyson Enterprises will be your trusty navigator.
We'll use advanced tools and analytics to monitor your organic traffic, keyword rankings, and user behavior to provide valuable insights and recommendations to keep your SEO strategy on point.
Let's make this journey easier by arranging a consultation and connecting with our trusty team to guide you to success. Contact us today by scheduling a consultation!