Digital Marketing Trends Predicted to Rise in 2024
In the digital marketing landscape, innovation is set to be taken to the next level, so staying ahead of the curve is more important than ever for marketers. Here are five digital marketing trends to watch out for in 2024
User Generated Content
User-generated Content, or UGC refers to brand-specific content created by the consumer, instead of a marketing team. You most likely have witnessed UGC across various social media platforms, from unboxing videos on YouTube and TikTok to gushing posts from influencers on Instagram. UGC can be leveraged to provide unique and exclusive content while showcasing brand loyalty and building credibility. After all, people are more willing to listen to a message if it comes from a friend rather than a corporate entity.
AI-Driven Marketing
It's safe to say that AI is set to revolutionize digital strategy. 2023 saw the rise of generative AI platforms like ChatGPT being used to create text and images in seconds, while countless lesser-known tools have been used for analytics, search engine optimization, email marketing, and much more. Customer service strategies are another crucial use case, with companies using AI to speed up issue resolution and enhance the customer experience. According to a 2023 report, 80% of customers expect AI-powered interactions to elevate their service experience, so staying ahead of the curve is more important than ever.
Hyper-Personalization
Even in the age of AI, a strong social connection remains crucial to any digital marketing strategy. As consumers continue to seek experiences tailored to them, companies are using the power of data, analytics, and automation to create a user experience catering to an individual's needs and aspirations. However, to properly execute this strategy, marketers cannot expect to simply run a few keywords into an algorithm and then sit back. It requires a thorough understanding of a customer base and knowledge of various marketing channels. Hyper-personalization takes on many forms and can be done across various platforms. For example, a company with the right tools can create a campaign using data revealing a customer's location, past visits, and preferences. Algorithms can even present content or product recommendations based on detected data points. Personalization is key to cultivating brand loyalty. While many embrace technology, it still doesn't compare to being treated like a unique person
Video Marketing and Short-Form Content
The decreasing attention span of the average consumer and the rise of social platforms like TikTok and YouTube Shorts go hand in hand. Short-form videos can be used for storytelling, demonstrations, and testimonials, and are known to convey messages quickly and boost engagement rates through likes and shares. In addition, video content can be shared on multiple platforms, which helps build backlinks to improve SEO rankings and boost your spot in search results pages. In addition, short-form videos are usually optimized for mobile devices, allowing consumers to take action while on the move. As it becomes harder to grasp an individual's attention span, the use of short-form videos may be what a company needs to drive traffic
The world of digital marketing is ever-changing, so it is more important than ever for marketers to be on top of their game. As new platforms emerge, new tactics will emerge as well, so tackling the evolving digital landscape in 2024 can make your content stand out amongst the noise.
If you're looking to embrace the latest trends, then schedule a consultation with our team today.
