How to Create a Landing Page on WordPress: A Complete Guide
If you want to create a landing page on WordPress, you're in the right place. This guide'll walk you through creating a landing page that converts visitors into leads or customers. We'll cover everything from selecting a landing page builder plugin to optimizing your landing page for conversions. So, let's get started!
What is a Landing Page?
A landing page is a standalone web page that converts visitors into leads or customers. Unlike your website's homepage, which serves as a general introduction to your brand, a landing page is focused on a specific goal, such as collecting email addresses or selling a product.
How to Create a Landing Page on WordPress
Step 1: Choose a Landing Page Builder Plugin
WordPress has many plugins that you can use to create a landing page. Some popular options include Elementor, Beaver Builder, and Divi Builder. These plugins allow you to create a landing page using a drag-and-drop interface, which means you don't need to know how to code.
Once you've selected a landing page builder plugin, install and activate it on your WordPress site.
Factors to Consider When Choosing a landing page builder plugin
Ease of use: Is the plugin easy to use, even if you need to gain experience with web design?
Customizability: Can you customize the design of your landing page to match your brand?
Features: Does the plugin offer essential features to your landing page, such as A/B testing or integrations with other tools?
Step 2: Select a Template
Most landing page builders come with pre-designed templates to use as a starting point. These templates are designed to be customizable, so you can change the colors, fonts, and images to match your brand.
Once you've selected a template, import it into your landing page builder plugin.
Factors to Consider When Selecting a Template
Design: Does the template look professional and visually appealing?
Layout: Does the template have a layout suitable for your goal, such as collecting email addresses or selling a product?
Customizability: Can you customize the template to match your brand and add your content?
Step 3: Add Your Content
Now that you have a template, it's time to add your content. Your content should be clear, concise, and focused on the goal of your landing page.
Make sure to proofread your content and test it with others to ensure it's clear and compelling.
Tips for Creating Compelling Content
Headline: Your headline should be clear and attention-grabbing. It should communicate the benefit of your offer or product.
Sub-headline: Your sub-headline should provide more detail about your offer or product. It should support your headline and encourage visitors to keep reading.
Body copy: Your body copy should explain the benefits of your offer or product in more detail. It should be persuasive and focused on the visitor's needs.
Call-to-action (CTA): Your CTA should be clear and prominent. It should tell visitors what action to take, such as "Download Now" or "Buy Now."
Step 4: Optimize for Conversions
A landing page is designed to convert visitors into leads or customers.
Factors to Consider when Optimizing your Landing Page on WordPress for Conversions
Headline: Your headline should clearly and concisely communicate the benefit of your offer or product clearly and concisely.
Design: Your design should be visually appealing and support your content. Use images and videos to help visitors understand your offer or product.
Social proof: Social proof, such as customer testimonials or trust badges, can help build trust with visitors and encourage them to take action.
Persuasive language: Use persuasive language to encourage visitors to take action. For example, use phrases like "Limited time offer" or "Don't miss out" to create urgency.
Step 5: Test and Refine Your Landing Page on WordPress
Once your landing page is live, testing and refining it to improve performance is essential. Use A/B testing to compare different versions of your landing page and make data-driven decisions about what works best. Make sure to track your results and make changes accordingly.
Some Elements to Test
Headline: Test different headlines to see which generates the most conversions.
Design: Test different designs to see which is more visually appealing and effective.
CTA: Test different CTAs to see which generates the most conversions.
Conclusion
Creating a landing page on WordPress can seem daunting, but it can be a breeze with the right tools and strategies.
Here at Greyson Enterprises, we specialize in creating high-converting landing pages on WordPress. If you're looking to take your website to the next level and generate more leads, let us help you create a custom landing page that will capture your audience's attention and drive conversions.
Schedule a consultation today to learn more about our services and how we can help you achieve your business goals.